The *Sports Hospitality Ecommerce* project is a digital commerce experience designed for a sports hospitality agency offering premium hospitality packages across multiple sports, entertainment events, and venues.

The goal of the project was to create a clear, intuitive, and scalable homepage that enables visitors to quickly discover available events, understand the different hospitality opportunities, and easily begin the purchase journey.

With a wide variety of sports, events, venues, and hospitality packages available, one of the main design challenges was creating an experience that could present a large amount of content without feeling complex or overwhelming. The experience needed to establish a strong visual hierarchy, support effortless browsing, and help users move naturally from event discovery to package selection.

The design focuses on discoverability, clarity, and ease of navigation. Structured content, prominent event imagery, clear calls to action, and an intuitive information architecture help users quickly understand what is available and confidently progress through the purchasing journey.

AI-Assisted Design Process

AI was integrated into the project from the early definition stage through prototyping. I used AI tools to help explore product directions, structure requirements, develop user flows, challenge assumptions, and rapidly test different interaction and layout concepts.

The final result is a flexible ecommerce experience that makes a broad portfolio of sports hospitality offerings easier to explore while creating a clear path from discovery to purchase.